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Fossil Long Live Vintage Campaign
In one of our most exciting ventures to date, Dolan partnered with Fossil on a multifaceted Long Live Vintage campaign exploring the idea of vintage throughout America and Europe. Dolan created artwork in his signature contemporary folk style, which was then translated into a women’s T-shirt and watch tin available online, through the catalog, and in Fossil stores nationwide. In addition, Dolan hand-constructed site specific window displays for Fossil’s NYC Fifth Ave store, as well as other flagships stores and orchestrated live screen printing events in Dallas, New York, Philadelphia, Munich, and Wiesbaden, Germany. Additional marketing events accomplished the campaign, like a sweepstakes to win an original Made in the Shade guitar piece and a lecture Dolan hosted on cultivating creativity in the workplace.